About Us


STEALTH FITNESS specializes in transforming fitness into fun, entertaining games. Our products are designed to motivate you to "sneak" fitness into your daily routine; and our mission is to make exercise enjoyable and engaging for people of all ages, so that staying fit and healthy becomes a fun and rewarding experience instead of a boring, monotonous chore. STEALTH FITNESS offers a wide range of interactive games and activities designed to challenge players physically and mentally, while providing a fun and social workout experience. Whether you're looking to improve your physical fitness, boost your energy levels, or just have a great time with friends, Stealth Fitness has something for everyone.


In 2015, Stealth Fitness founder, Howie Panes, had a big idea: He was doing planks on the floor at the gym, while staring at a timer on his phone, waiting for the seconds to tick by, bored out of his mind. Suddenly he had an inspiration: what if you could build a product to make planking fun and entertaining by playing a game on your phone at the same time? Howie knew this was a big idea, because if he could “gamify” the plank exercise, it would work for other major exercises as well - Squats, Cycling, Push-ups and so on.

Howie also knew he needed help, so he reached out to an old friend, Don Brown. Like Howie, Don is a fitness professional with three decades of experience as a trainer, gym owner and inventor. Don created the AB ROLLER - a huge hit fitness product that ignited an infomercial craze on TV. In addition to the Ab Roller, Don and his business partner, David Augustine (a Wall Street lawyer turned fitness entrepreneur), have launched many successful fitness innovations over the past 20 years. Don and David founded The Abs Company, a premier Health Club equipment manufacturer selling to well-known chains such as Planet Fitness, Gold's Gym, Crunch and Lifetime Fitness. 

With his new co-founders, Howie knew he had the right team to pursue his big idea of combining fitness with gaming. After many months of product development, a revolutionary new gamified planking invention was born: the STEALTH CORE TRAINER. The partners formed a new business and launched the concept on Kickstarter in 2016.

The Stealth Kickstarter campaign became one of the best fitness launches ever on Kickstarter, even raising more money than Peloton. After the Kickstarter campaign, Stealth Core Trainer was launched to the consumer market and has been selling online ever since with over 500,000 units sold to date.

In addition to core training, Stealth Fitness has been expanded into 2 more product categories: lower body training (Stealth Squat) and cardio training (Stealth Cycle). More gamified fitness innovations are planned for the future.

The Stealth Fitness app ties together all the products and the gaming experience and contains dozens of games and other features to track your results and your activity (including proprietary tools to “Hack” your fitness goals). The Stealth Fitness app has been downloaded by over 1M+ consumers.